Case Study: American Chemistry Council launches two Spanish websites with TransPerfect Digital

American Chemistry Council boosts traffic 214% and 326% with TransPerfect

The American Chemistry Council wanted to target Latin American markets and engaged TransPerfect Digital to launch two new Spanish-language websites. Their challenge was to effectively reach audiences in multiple countries with localized digital content and paid search campaigns.

The solution from TransPerfect involved launching the two Spanish sites, auditing and overhauling the existing English campaign structure, and localizing and managing Google Ads for the U.S. and several Latin American regions. This work resulted in a dramatic increase in traffic, with site 1 seeing a 214% boost and site 2 achieving a 326% increase in traffic.

American Chemistry Council