Case Study: Alpine launches the A390 with a futuristic product film from TransPerfect Digital

Alpine launches its first 100% electric A390 with TransPerfect

TransPerfect Digital was engaged by the car brand Alpine to create a compelling launch film for its first all-electric sport fastback, the A390. The challenge was to produce a short product film that would effectively introduce this new vehicle in a crowded automotive market.

The solution was a dystopian-themed film titled "The Anomaly," directed by Nicolai Fuglsig, which blended live action and CGI to tell a story of reclaiming the emotion of driving. TransPerfect crafted and supervised all visual effects for the campaign, achieving it through a fully hands-on creative process without generative AI. The film successfully highlighted Alpine’s brand legacy of agility and pleasure in the electric era.

Alpine