Case Study: ABN AMRO achieves a streamlined launch of three localized websites with TransPerfect

ABN AMRO Private Banking Selects TransPerfect to Facilitate Launch of Three Localized Websites

ABN AMRO Private Banking needed to streamline how retail-banking content was managed across multiple markets and languages: regional websites were handled separately, deadlines were tight, and the content was complex and highly regulated. ABN AMRO selected TransPerfect and engaged TransPerfect’s global network of copywriters and native-speaking linguists to create localized content and market-specific brand guidelines.

TransPerfect collaborated with ABN AMRO’s central content team and local language reviewers to implement tone and terminology rules, produce localized website content, and harmonize brand continuity. As a result, all ABN AMRO Private Banking regional websites now follow a uniform content structure with a harmonized look and feel, delivering localized digital experiences worldwide while meeting the project deadline with high-quality content.

ABN AMRO

Linde van Loenen

Digital Marketing Strategist