Case Study: a popular tourist destination in Saudi Arabia boosts content production efficiency with TransPerfect’s AI copywriting assistant

a popular tourist destination in Saudi Arabia boosts content production efficiency by 80% with TransPerfect

The customer, a popular tourist destination in Saudi Arabia, faced a significant challenge scaling its content production. With a small internal team receiving up to 500 writing briefs, its existing outsourcing model was no longer viable. TransPerfect was engaged to provide a scalable solution that would not require adding headcount or dramatic new costs.

TransPerfect architected and built a custom generative AI copywriting assistant for the client. This solution closed the production gap, allowing the team to focus on strategic work. The implementation resulted in an 80% increase in efficiency, with tasks like generating 40 social captions reduced from a full day to just minutes. According to TransPerfect, the savings have been reinvested into further AI development and performance marketing.