Case Study: Visit Qatar accelerates multilingual digital growth with TransPerfect GlobalLink

Visit Qatar launches MVP website in 3 months with TransPerfect Translations

Visit Qatar faced the challenge of a fragmented and outdated digital ecosystem, with multiple English-centric websites that hindered agile content updates. To support its ambitious 2030 goals of significantly increasing visitation and visitor spending, it needed a unified, multilingual digital presence. The vendor, TransPerfect, provided a solution involving its GlobalLink technology.

TransPerfect implemented an integration of its GlobalLink platform with Adobe Experience Manager (AEM) for Visit Qatar. This centralised management of translation and publishing, uniting global teams on one platform. The result was the launch of a new MVP website in just three months, enabling efficient multilingual content rollouts to better engage international visitors and support strategic growth targets.

Visit Qatar