Case Study: Trek Bicycles cuts time-to-market by 50% with TransPerfect's GlobalLink

Trek Bicycles cuts time-to-market by 50% with TransPerfect Translations

Trek Bicycles, a world leader in bicycle manufacturing, faced the challenge of accelerating its global expansion while maintaining brand consistency. A manual and time-consuming translation process was hindering its ability to quickly localize website content for new international markets. To address this, Trek partnered with vendor TransPerfect.

TransPerfect implemented its GlobalLink solution to automate the translation workflow and provide a customized localization strategy. This resulted in a 50% reduction in time-to-market for localized content, allowing Trek to respond more quickly to global opportunities. The efficiency gains contributed to the company's international revenue surpassing its domestic sales, fueling its future growth.

Trek Bicycles