Case Study: The Leading Hotels of the World boosts French-market revenue with TransPerfect Translations

The Leading Hotels of the World boosts French-speaking revenue 63% with TransPerfect Translations

The Leading Hotels of the World (LHW) faced a challenge engaging French-speaking customers, experiencing high bounce rates and untapped revenue potential from its non-localized website. To better serve this market segment and increase revenue, LHW partnered with vendor TransPerfect for a solution.

TransPerfect implemented its localization services, which included a full translation of the website into French and the development of market-specific marketing initiatives. This strategy resulted in a substantial 63% increase in revenue from French-speaking regions, a 28% rise in website traffic, and a 14% decrease in bounce rate, demonstrating significantly improved customer engagement and brand recognition.

The Leading Hotels of the World (LHW)