Case Study: Heathrow boosts multilingual traffic and revenue with TransPerfect Translations

Heathrow boosts traffic 300% with TransPerfect

Heathrow, the UK's largest airport, sought to transform its digital channels into a multifaceted, revenue-generating platform to better serve its global audience. The challenge was to integrate and offer purchasable services like parking and shopping in multiple native languages. To meet this need, Heathrow partnered with TransPerfect and implemented its GlobalLink technology.

TransPerfect integrated its solution with Adobe Experience Manager and used a blended approach of human and AI translation workflows. This strategy optimized the budget and allowed Heathrow to successfully launch sites in five new languages. As a result, TransPerfect helped Heathrow achieve a 300% increase in user traffic from those markets, a significant reduction in bounce rates, and a substantial rise in revenue from online purchases.

Heathrow