Case Study: Dormy boosts sales and cuts translation costs with TransPerfect's GlobalLink

Dormy boosts sales 20% with TransPerfect Translations

TransPerfect Translations helped Dormy, a Swedish golf retailer, overcome its challenge of expanding into new international markets. The company needed to create a multilingual e-commerce presence but was hindered by inefficient translation processes and a lack of in-language shopping experiences for customers in Norway, Denmark, and Finland.

The solution implemented by TransPerfect centered on its GlobalLink technology, which was integrated with Dormy's inRiver PIM system. This allowed for the efficient translation of the entire website and product content. As a result, Dormy achieved a 20% increase in overall sales and a 40% reduction in translation costs, successfully establishing a strong foundation in three new markets.

Dormy