Case Study: Costa Crociere achieves 40% lower translation costs with TransPerfect's GlobalLink

Costa Crociere reduces translation costs by 40% with TransPerfect Translations

Costa Crociere, the premier Italian cruise company, needed to localize its website for multiple global markets but faced high costs and inefficient processes with its previous translation methods. The company required a solution that would integrate seamlessly with its existing Adobe Experience Manager platform. To meet this challenge, they partnered with vendor TransPerfect and implemented its GlobalLink translation management system.

TransPerfect integrated its GlobalLink solution with Costa Crociere's Adobe Experience Manager, automating the localization workflows. This allowed the company to efficiently manage and deploy multilingual content. The results were substantial: Costa Crociere localized its website into 12 languages, expanded its reach to 20 markets, and achieved a 40% reduction in translation costs, significantly enhancing its global competitiveness.

Costa Crociere