Case Study: America’s Car‑Mart achieves a 100% passwordless digital marketplace and reduced fraud with Transmit Security

How we helped America’s Car-Mart digitally transform from in-person to an omnichannel business model

America’s Car‑Mart, a US‑based auto sales and finance company with 150 dealerships, $1.2B in revenue and rapid customer growth, needed to rapidly shift from face‑to‑face sales to an omnichannel digital marketplace during COVID‑19 while preventing identity‑based fraud and avoiding the security and UX drawbacks of passwords. To meet those CIAM and fraud‑reduction objectives, America’s Car‑Mart selected Transmit Security’s Passwordless and Multi‑Factor Authentication Services.

Transmit Security deployed passwordless and MFA capabilities across the web channel—leveraging OpenID Connect, WebAuthn, email/phone verification and customizable flows—enabling a fast, low‑overhead rollout. The result: 100% passwordless web access, over 12,000 digital accounts in the first months, 97% of web traffic on WebAuthn‑capable devices (up to 70% with platform authenticators), surging online credit applications and higher sales conversions, plus reduced fraud, fewer support requests and cost savings from no password resets; America’s Car‑Mart is now expanding Transmit Security to more channels and B2B apps.

America’s Car-Mart

Brad Tomlin

Senior Director of Digital Technology