Case Study: Yle streamlines media operations with TransMedia Dynamics’ Mediaflex-UMS

Yle automates 1 million tasks in 6 months with TransMedia Dynamics

Yle, Finland's national public service media company, required a highly flexible and configurable media logistics solution to increase automation while retaining manual processes and to enable third-party suppliers to deliver content directly. They needed a single solution to replace an obsolete in-house system, with key drivers being efficiency, versatility, automation, and transparency. TransMedia Dynamics was selected to address this challenge with its Mediaflex-UMS platform.

TransMedia Dynamics implemented Mediaflex-UMS, which streamlined and unified Yle's operational tasks by orchestrating end-to-end workflows from acquisition to delivery. The solution integrated with existing systems like MediaGenix and Avid MAM, automating time-consuming technical tasks and providing a central dashboard for visibility. When the system went live in April 2020, it worked perfectly and processed in excess of 1 million automated tasks in its first six months, improving efficiency and user experience for 100 concurrent users.

Yle