Case Study: NC State preserves grocery access and avoids service cuts with TransLoc Traveler

NC State University - Customer Case Study

NC State faced a routine fall service-planning challenge: during annual route reviews they considered reducing Route 2: Hillsborough Street Shuttle and removing its Cameron Village stop, thinking it was unnecessary. To test that assumption they worked with TransLoc and used TransLoc Traveler to analyze anonymized, real-time origin–destination rider data.

TransLoc Traveler revealed that many riders from the Wolf Village Apartments used Route 2 to shop at the Harris Teeter in Cameron Village and return home with groceries, an insight that would have required expensive onboard surveys to uncover. Based on TransLoc’s data, NC State chose not to cut the stop, preserving grocery access for residents and making a data-driven decision that improved service equity and avoided costly, potentially incorrect assumptions.

NC State

Michael Ousdahl

NC State University