Case Study: World’s Largest Retailing Company achieves Middle East launch of 200+ Arabic‑localized hairdressing training videos with TransLinguist

World’s Largest Retailing Company - Customer Case Study

The World’s Largest Retailing Company, the world’s largest online educational resource for hairdressers with international licenses across 44 countries, needed to launch training videos and localized website content for a high‑profile Middle East launch. They engaged TransLinguist to deliver Arabic localization services — including transcription, translation, dialect‑sensitive localization, Translation Memory integration and native Arabic voice‑over — for over 200 videos plus website, product and marketing materials.

TransLinguist deployed Arabic beauty‑industry specialists, conducted cultural research, created terminology glossaries integrated into TM systems, transcribed and translated videos into client‑approved scripts, and produced native Arabic voice‑overs while localizing catalogs, packaging, product specifications and legal documents. As a result, TransLinguist successfully localized 200+ videos and supporting collateral for the launch, the content was well received in the region, and the client became the first company in the world to provide hairdressing training online in Arabic.