Case Study: Glovo increases orders with Translated’s real-time localization solution

Glovo boosts orders with Translated’s real-time localization

The food delivery platform Glovo sought to improve its ordering experience by providing localized menus in its users' preferred languages. Their challenge was to ensure a more seamless and personalized interaction for customers on their global platform. To address this, they partnered with vendor Translated and its adaptive real-time machine translation solution, ModernMT.

Translated implemented a real-time localization solution powered by its ModernMT technology, which was enhanced by a continuous human feedback loop. This resulted in a measurable increase in conversion rates and the number of orders placed. The solution also enhanced user satisfaction and expanded Glovo's market reach, leading to a more successful global operation.

Glovo