Case Study: Airbnb grows its reach by 1 billion people in 3 months with Translated

Airbnb localizes 1 million words in 3 months with Translated

Airbnb faced the challenge of rapidly expanding its global reach by adding support for over 80 locales and 30+ new languages, including low-resource ones, in just three months. This required adapting their brand for cultural diversity and finding over 1,200 qualified linguists to maintain the high-quality standard of their existing localized content. To achieve this, they partnered with the language service provider Translated.

Translated implemented a solution using an AI-powered ranking system to quickly select top linguists from its vast network and provided copywriters to ensure quality and brand consistency. They built a custom platform for real-time visibility into key performance indicators. This approach allowed Airbnb to localize approximately one million words for its website and app, growing its reach by an estimated one billion people within the three-month timeframe.

Airbnb