Case Study: WishTrip achieves 30% increase in lead conversion rate with Transifex

WishTrip Achieves a 30% Increase in Lead Conversion Rate from Localized Content

WishTrip, an Israel-based tourism experience management platform founded in 2013, needed to localize its B2C travel app and B2B destination management product across web, Android and iOS into 14 languages. With R&D and management focused on product launches and limited in-house localization resources, the company required a robust, efficient continuous localization solution that would run without constant intervention.

WishTrip implemented Transifex’s continuous localization platform, integrating it with their VSTS repositories, creating per-product projects and assigning translators for each language to enable seamless bi-directional text flow. In one year they launched 14 new languages and saw a 60% rise in international users, a 30% increase in total users and a 30% lift in lead conversion from localized content, while cutting labor costs by 20% and requiring minimal ongoing maintenance.

WishTrip

Eli Gross

Vice President