Case Study: Waze achieves faster, AI-first localization at scale with Transifex

Waze publishes half of translations with zero edits using Transifex

Doist, the company behind the Todoist productivity app, faced a challenge scaling its localization across 18 languages. With over half of new users coming from non-English markets, localization was critical for growth. As product shipping accelerated, their translators were spending significant time on support content, leaving less capacity for high-value marketing work that shaped brand perception. They partnered with Transifex to implement an AI-first solution without compromising quality.

Transifex helped Doist create a 70/30 framework, where AI handled roughly 70% of content like product UI and help articles with human review, while critical marketing copy remained fully human-led. Using Transifex's AI, translation memory, and glossary features, nearly half of all translations were published with zero revisions. This freed the team to focus on strategic work, improved publish-ready output by 20%, and allowed the localization program to scale efficiently with the business.

Waze