Case Study: VWO achieves increased conversion rates by localizing landing pages with Transifex

VWO Localizes Landing Pages to Increase Conversion Rates for the Non-English Prospects

VWO is a SaaS A/B testing and conversion optimization platform used by 2,500+ brands worldwide. Facing lower conversion rates in non-English markets, VWO’s marketing team needed a scalable way to localize high-traffic landing pages and campaigns without disrupting their existing tech stack.

VWO partnered with Transifex—chosen for engineering familiarity, flexible pricing and vendor options, and features like Translation Memory, machine translation and WordPress integration—and piloted translations in two to three countries at a time with a mixed team of engineers, SEO and content managers. The phased approach delivered streamlined, scalable localization and measurable improvements in time on page, conversion rates and ultimately sales.

VWO

Aniruddh Jain

Performance Marketing Lead