Case Study: Trello achieves global launch in 20 languages with Transifex

Trello launches in 20 languages with 500+ crowdsourcers

Trello, the globally recognized task and project management platform, needed a way to localize its website, web app, mobile apps, and API across many markets without creating heavy project-management overhead. As user adoption grew internationally, Trello turned to Transifex to help its team and translators manage translations in one place and reach customers in their native languages.

Transifex provided Trello with a centralized localization platform and intuitive translation tools, plus glossary and crowdsourcing support for more than 500 Trello users worldwide. With Transifex and its integrated translation agency, et2, Trello was able to translate updates into 20 languages in just 2 to 3 business days, helping fuel global growth; in Brazil, users doubled after the Portuguese launch and total page views increased by 35%.

Trello

Stella Garber

VP of Marketing