Case Study: Celonis, the process-mining leader, halves time-to-market and cuts translation time 70% with Transifex

Redefining Process Excellence Through Localization

Celonis, a Munich-based leader in process mining and top-20 cloud company, uses Celonis Academy to make its technology accessible worldwide. Relying on external agencies for localization led to slow, inconsistent translations—especially for technical content—creating quality issues and delays that limited content rollout and responsiveness to market needs.

Celonis adopted Transifex, integrating its connectors and API with the code repository and LMS and leveraging Translation Memory, AI/Machine Translation (DeepL) and brand glossaries to run localization in-house. The result: a 70% reduction in translation time (from 10-day cycles to two-day sprints), halved time-to-market, expansion to five languages, up to 5x more monthly course completions, and measurable increases in global engagement and product adoption.

Celonis

Julia

Senior Training Manager