Case Study: Onshape achieves 500% increase in Taiwan lead generation and faster APAC localization with Transifex

Onshape Localizes and Publishes Multilingual Content to Grow in APAC Region

Onshape, a full‑cloud 3D CAD platform, expanded into the Asia‑Pacific market in 2016 and needed to localize marketing and product content for priority markets like Taiwan and Korea. The company required an agile localization workflow that would integrate with its HubSpot CMS for marketing and provide a central repository and strong API for product engineering.

By adopting Transifex, Onshape used Transifex Live to publish in‑context website translations quickly and integrate the file‑based API into its CI pipeline for automated pushes and pulls. The new workflow cut go‑to‑market time, met cross‑team needs for a centralized translation repository, and drove a 500% increase in lead generation in Taiwan within three months.

Onshape

Daniel Murphy

Marketing Manager