Case Study: MSIG Mingtai Insurance (MSI) achieves 3× online subscription rates, 2× push engagement and 24% higher transaction value with Transifex

MSI Uses Transifex to Localize Marketing Campaigns into 10+ Languages

MSIG Mingtai Insurance, a long‑established Taiwanese insurer and member of the Mitsui Sumitomo Insurance Group, launched a new Comprehensive Automobile Usage‑Based Insurance (UBI) product featuring a dashcam with one‑click claims and remote damage assessment. The company faced two main challenges: building continuous customer engagement despite annual policy renewal cycles, and achieving precision marketing to identify and convert high‑value customers and recommend the right products.

To address this, MSIG Mingtai partnered with Appier to unify communications and use AIXON for 360° customer profiling and tagging plus AIQUA for automated, personalized push notifications across channels, coupling online data with offline context for timely campaigns. The result: online subscription rates rose to three times the industry average (Q4 vs Q3), push notifications on owned platforms nearly doubled (Q4 vs Q3), and average transaction value increased by 24%.

MSI

Lucas Wang

Marketing Director