Case Study: Insightly achieves 5-language launch in 6 months and 500% ROI with Transifex

Insightly Publishes 5 Languages in 6 Months for a 500% ROI

Insightly, a CRM for small businesses with 800,000 users in 100 countries, needed to translate its WordPress website, blog, dynamic web and mobile apps, and a content-heavy knowledge base. The team wanted to replace a “home grown” solution with a cost‑effective, easy-to-use platform that removed manual processes and streamlined translation management.

Insightly chose Transifex for its automated detection of new content, incremental change tracking, GitHub-style workflow and build-server integration, making it easy for developers, translators and language service providers to collaborate. In six months they shipped Spanish, Portuguese, French, German and Italian versions—achieving a reported 500% ROI, an immediate 10% increase in non‑English customers, now 50% revenue from outside the U.S., and fewer translation-related support tickets.

Insightly

Raju Menon

VP Engineering