Case Study: Insightly streamlines website localization and boosts international users with Transifex Live (Transifex)

Insightly - Customer Case Study

Insightly, a CRM for small businesses with integrations to Google Apps, Office 365 and major marketing tools, needed a translation workflow for its content-heavy corporate website and customer support knowledge base. Their homegrown approach and WordPress multilingual plugins couldn’t track updates or integrate cleanly with their translation agency, creating manual overhead and bottlenecks.

They adopted Transifex Live — a simple JavaScript drop-in that automatically detects new and changed content and integrates with their agency on a weekly cycle. The result: streamlined management, fewer manual checks, faster publishing, and high-quality translations with few support tickets. Insightly now supports Spanish, Portuguese, French, German and Italian, and its non‑English user base grew from 15% to 25% over six months.

Insightly

Brian McConnell