Case Study: Tennis Australia drives smarter benchmarking and sustainable growth with Transformd

Tennis Australia Tennis Centre QA, sustainability and growth program

Tennis Australia, the national sporting organization responsible for the Australian Open, faced the challenge of gathering and analyzing vast amounts of complex data from tennis centers nationwide. Their previous manual, spreadsheet-based process was cumbersome, not scalable, and prevented effective benchmarking. They engaged Transformd to digitize and streamline this data collection.

Transformd implemented a user-friendly digital platform to capture and analyze over 1000 data points on facility assets and operations. The solution provided Tennis Australia with easily digestible dashboards for benchmarking centers, enabling data-driven decisions on growth, investment, and sustainability. This empowered Tennis Australia to provide individualized improvement strategies to centers, support grant applications with detailed evidence, and ultimately foster a healthier, more profitable tennis ecosystem across the country.

Tennis Australia