Case Study: a large checkout provider reduces cart abandonment with TransFi

How Checkout Providers Reduced Cart Abandonment Using TransFi

The customer, a large checkout provider, faced the persistent challenge of high cart abandonment rates for its merchants, driven by friction in the payment process, a lack of crypto payment options, and complexity in cross-border transactions. To address this, they turned to the vendor, TransFi, and integrated its checkout solution.

By implementing TransFi's frictionless checkout, which added crypto and stablecoin payments and enabled instant global settlements, the provider achieved a 25% reduction in cart abandonment. This solution also led to higher conversion rates, increased merchant adoption of new payment methods, and improved overall shopper satisfaction.