Case Study: Indiegogo achieves instant, fully automated user data privacy and rights fulfillment with Transcend

Championing User Data Privacy with Indiegogo's Frankie Benjamin

Indiegogo, the leading crowdfunding platform visited by over 10 million people monthly and launching 19,000+ campaigns each month, needed a better way to honor user data rights. Historically their privacy workflow was manual: customer service flagged tickets, legal authenticated requests, and multiple teams manually deleted data across tools like Sailthru and Salesforce while tracking changes in spreadsheets—a process that could take a couple of weeks. To modernize this, Indiegogo partnered with Transcend and its privacy automation platform to give users a faster, secure way to exercise data rights.

Transcend implemented an automated, secure privacy workflow that integrated with Indiegogo’s systems, removing the need for manual handoffs and spreadsheet tracking. The result: request fulfillment moved from a process that took weeks to one that returns results in seconds, freeing legal and engineering to focus on higher-value work, improving user control and trust, and enabling Indiegogo to scale as user privacy requests increase. Transcend’s solution met Indiegogo’s security and compliance requirements and streamlined cross‑functional execution.

Indiegogo

Frankie Benjamin

Privacy Program Manager and Legal Operations Lead