Case Study: MetaMask launches native stablecoin deposits with Transak’s white-label onramp APIs

MetaMask launches native stablecoin deposits in 6+ months with Transak

MetaMask, a leading cryptocurrency wallet, sought to overcome the friction and poor user experience associated with traditional cryptocurrency onramps. These legacy systems were characterized by redirects, lack of transparency, and low conversion rates, which were inadequate for users treating stablecoins as real money. To address this, MetaMask partnered with vendor Transak to leverage its white-label API stack and build a superior deposit experience.

Transak implemented a fully native, in-app deposit solution for MetaMask. This included a PII-free design, near 1:1 stablecoin pricing, support for multiple payment methods like cards and bank transfers, and a semi-widget flow for a seamless user experience. The solution allowed users to receive dedicated bank accounts for deposits and ensured Transak handled all compliance, including KYC and AML. This partnership successfully redefined stablecoin onramping, setting a new benchmark for embedded finance in Web3 wallets.

MetaMask