Case Study: Good Robot launches ultralight beer with Trampoline Branding

Good Robot launches ULTRA with Trampoline, driving 17M impressions

Good Robot, a microbrewery in Nova Scotia, faced the challenge of launching a new ultralight beer, ULTRA, to compete against major breweries in the low-calorie category. They engaged the vendor Trampoline for a complete branding and integrated launch campaign, including copywriting, digital development, and media, to convince consumers that ULTRA was the ideal light beer for local microbrew enthusiasts.

Trampoline developed a lean, metallic can design that retained the iconic robot logo while visually shedding excess weight, aligning with the product's tagline. The launch campaign included targeted out-of-home billboards, digital displays, and ads in 14 Halifax gyms near liquor stores. This strategy by Trampoline generated nearly 17 million impressions, drove over 14,000 web clicks, and earned a 2024 ICE Award for Brand Packaging.

Good Robot