Case Study: Discover Halifax achieves stronger tourism engagement with Trampoline Branding

Get Up There boosts Ontario users by 70% with Trampoline

The customer, Get Up There, needed to build on the success of its initial international tourism campaign for Halifax. Partnering with vendor Trampoline, the challenge was to continue engaging an audience that sought authentic experiences over traditional, picture-perfect vacations.

Trampoline's solution was to continue an unconventional marketing approach, using real local photography and a sincere, poetic voice that celebrated the city's genuine character, including its fog and rain. This integrated campaign ran across digital, social, video, print, and out-of-home media. The results were highly positive, earning several industry awards. Trampoline's work also drove significant measurable impact, including a 70% increase in users from Ontario and a 61% increase from Alberta.

Get Up There