Case Study: Bluebeam Inc. achieves 400% reseller sales growth and faster partner training with Trakstar

Online Reseller Training Spurs 2X to 4X increase in Software Sales

Bluebeam Software, a market leader in PDF creation, editing and collaboration for the architecture, engineering and construction industries, depended on in-person reseller training but found live sessions and hour-long webinars increasingly hard to schedule as the company grew. To reach a national network of resellers more efficiently, Bluebeam needed a flexible, scalable way to deliver product training.

Using Mindflash, Bluebeam launched a three-tier, video-based training program accessible anytime on any device, with gift-card and prize incentives to drive participation. The program trained more than 4,000 resellers, delivered average sales increases of 2x–4x across tiers (Tier 1 ≈100% growth, Tier 3 ≈400% growth), and eliminated countless staff hours by automating course deployment, tracking and completions.

Bluebeam Inc.

Aaron Courdy

Channel Manager