Case Study: Dyson triples channel sales to $150M with Trakstar

$2 billion global brand increased channel sales from $50 million to $150 million with Mindflash

Dyson, a $2 billion global technology brand known for its innovative vacuum and appliance designs, needed to scale consistent product and brand training across thousands of retail resellers and third‑party demo staff. The company faced a multi‑million‑dollar challenge: underperforming demo teams missing sales goals and no reliable way to track or manage the quality and consistency of in‑store messaging.

Dyson implemented Mindflash to deliver online, mobile and blended training, using course completion and quiz data to target investments and reinforce a single “Dyson way” of selling and demoing products. The program improved messaging consistency, enabled large‑scale reseller tracking with limited staff, and helped lift sales in core partner stores from $50 million to $150 million.

Dyson

Jesse Hartigan

U.S. National Training Manager