Case Study: Philadelphia 76ers achieve record ticket sales and faster sales ramp with Trakstar Learn

Quickly ramped the largest sales team in the NBA and enabled record ticket sales

The Philadelphia 76ers, one of the NBA’s largest sales organizations, needed to rapidly train a newly recruited sales team before the 2017–18 season while also tracking progress and proving competence. With only two months before peak selling season, they needed a fast, measurable way to onboard reps on sales processes, systems, and CRM usage using Trakstar Learn.

Trakstar Learn helped the 76ers quickly deploy web-based training, repurpose existing content, add quizzes, and use dashboard reporting to monitor completion and adoption. In just 8 weeks, the team was trained and ready to sell, helping reduce ramp time, increase CRM adoption, improve engagement, and drive franchise-record ticket sales of 14,000 season tickets in a single season.

Philadelphia 76ers

Braden Moore

Director, Analytics