Case Study: Dyson achieves a threefold increase in core partner sales (from $50M to $150M) with Trakstar Learn

$2 billion global brand increased channel sales from $50 million to $150 million with Mindflash

Dyson, a $2 billion global technology company known for its innovative vacuums and wide retail footprint, needed to scale and standardize product and brand training across thousands of resellers and in-store demo teams. In 2013 the company faced underperforming third-party demo workforces and a multi-million-dollar challenge: how to educate and keep reseller staff up to date on new products while tracking the quality of messaging with limited staff and budget.

Dyson implemented Mindflash to deliver online and mobile training, supplementing it with live sessions for product launches to create a blended reseller program. Using course completions and quiz scores to target resources and ensure consistent messaging, the program is credited with driving significant growth—core partner store sales rose from $50 million to $150 million—and improved tracking of training effectiveness.

Dyson

Jesse Hartigan

US National Training Manager, Dyson