Case Study: Peñasco Valley Telephone Cooperative achieves streamlined, mobile-friendly hiring and broader candidate reach with Trakstar Hire

Peñasco Valley Telephone Cooperative - Customer Case Study

Peñasco Valley Telephone Cooperative (PVT) is a 50‑employee telecommunications provider in Artesia, NM, offering internet, cable, home security, and phone services across southeastern New Mexico. Before 2018 PVT’s hiring was hampered by an outdated applicant system that didn’t integrate with their careers page or job boards, wasn’t mobile‑friendly, limited applicant reach, and left many HR functions manual and time‑consuming.

In 2018 PVT implemented Recruiterbox and Trakstar, using Recruiterbox’s jobs widget to post openings to their site and major job boards and provide a fast, mobile‑friendly application. Within a year these tools automated hiring and performance management, expanded their candidate pool regionally, were easy to set up, and were backed by responsive support and helpful training resources.

Peñasco Valley Telephone Cooperative

Melanie Weber

HR Manager