Case Study: Utah Office of Tourism reduces sponsorship coordination emails with Trak Software

Utah Office of Tourism cuts partnership emails by 50% with Trak Software

The Utah Office of Tourism faced a significant challenge in managing its complex sponsorship of the Tour of Utah. Their partnership with Larry H. Miller Sports & Entertainment involved coordinating hundreds of activation elements, giveaways, and media files, which was previously handled through a chaotic stream of last-minute emails. This reactive process made it difficult to plan and anticipate needs. The vendor Trak Software provided a solution to streamline this partnership management.

By implementing Trak Software's platform, both teams embraced a centralized system for planning, collaboration, and asset management. The solution drastically improved communication, reducing email exchanges by over 50% while increasing collaboration. This ensured the full execution of the multi-stage event and allowed the Utah Office of Tourism to successfully reach its national and international audience.

Utah Office of Tourism