Case Study: Utah Office of Tourism achieves better partnership coordination with Trak Software

Utah Office of Tourism - Customer Case Study

The Utah Office of Tourism, a premier sponsor of the Tour of Utah, needed a better way to manage a complex partnership with Larry H. Miller Sports and Entertainment. Before using Trak Software, the team relied on hundreds of last-minute emails to coordinate signage, giveaways, on-site engagements, and approved media files, making it difficult to plan ahead and keep assets organized.

With Trak Software, both teams used a shared collaboration and planning tool to track tasks, exchange updates through comments, and attach approved files directly to each item. This improved communication and helped the partnership stay on schedule, reducing email volume by more than 50% while increasing collaboration and ensuring full execution of the event.

Utah Office of Tourism

David Williams

Manager