Case Study: Louisville City FC streamlines sponsorship management and boosts revenue visibility with Trak Software

Louisville City FC manages 70+ partnerships with Trak Software

Louisville City FC, a professional soccer club with a complex multi-property structure and over 70 partners, faced significant challenges in managing its sponsorship sales and fulfillment processes. Their team was overwhelmed by disparate spreadsheets, a lack of visibility across departments, and a laborious process for tracking assets and revenue, all while preparing to open a new stadium. They turned to Trak Software for a solution to streamline these operations.

By implementing Trak Software, the club gained a centralized platform for inventory tracking, pipeline management, and automated task fulfillment. The solution provided real-time visibility across departments, eliminated missed tasks, and automated report generation. As a result, Louisville City FC streamlined its processes, increased accountability, and now manages all partnerships with a single account coordinator. Trak Software provided the tools for both immediate operational benefits and a foundation for long-term optimization.

Louisville City FC