Case Study: Las Vegas Raiders Scale Sponsorship Activation with Trak Software

Las Vegas Raiders complete 5,000+ tasks with Trak

The Las Vegas Raiders faced significant operational challenges in managing their corporate sponsorships. Their Corporate Partnerships team was hampered by reliance on inefficient spreadsheets, shared drives, and a previous platform that created double work. This led to manual errors, confusion over outdated document versions, and excessive time spent on administrative follow-ups instead of strategic partnership building.

Trak Software provided a centralized platform to plan, manage, and prove sponsorship delivery. The solution automated inventory updates via a daily data feed, eliminating manual work. As a result, the Raiders completed over 5,000 tasks and sent more than 100,000 automated partner notifications. Trak enabled the team to focus on creating fan-first experiences by providing a flexible, intuitive system that improved visibility and partner self-sufficiency.

Las Vegas Raiders