Case Study: Tigris streamlines sponsorship management with Trak Software

How Tigris and CDW Streamline the Partnership Management Process

Tigris Sponsorship and Marketing, one of CDW’s agency partners, needed a better way to manage an increasingly complex sports sponsorship portfolio. After relying on hundreds of spreadsheets and manual processes, the team turned to Trak Software and its Trak platform to centralize partnership management, creative assets, and reporting.

With Trak Software, Tigris created a single source of truth for assets, conversations, and reports, helping the team automate workflows and compare sponsorships more effectively. The result was faster, more efficient operations and better alignment with CDW, along with improved reporting that made it easier to measure performance, demonstrate relevance, and evaluate sponsorship impact across partnerships.

Tigris

Kelly Baird

Vice President Operations & Client Services