Case Study: Dayton Flyers achieve record-breaking sponsorship growth with Trak Software

Dayton Flyers - Customer Case Study

Dayton Flyers Athletics partnered with Trak Software to solve major operational challenges in managing a multi-million-dollar sponsorship portfolio with just two full-time staff members and a small intern team. Before Trak, partnership data, communications, asset tracking, and audit materials were scattered across spreadsheets, inboxes, and shared drives, making it difficult to grow relationships and keep up with activations.

With Trak Software’s remote partnership management solution, the Flyers centralized inventory, calendars, communications, approvals, and proof-of-performance tracking in one collaborative platform. The result was a 40%+ reduction in time spent managing partnerships, weekly automated status reporting, audit work reduced from weeks to days, and revenue growth of 18%+ year over year and 31% since Mark Gazdik’s arrival, helping Dayton continue to set sponsorship records.

Dayton Flyers

Mark Gazdik

Assistant Athletic Director for Sales and Revenue