Case Study: Dayton Flyers achieve record sponsorship growth and efficiency with Trak Software

Dayton Flyers boosts sponsorship revenue 18%+ with Trak Software

The customer, Dayton Flyers Athletics, faced significant challenges in managing its multi-million dollar sponsorship portfolio with a small team. Their processes were inefficient, relying on disparate spreadsheets and emails, which led to a focus on managing current partners rather than growing relationships and a lack of innovation in their asset inventory. They partnered with Trak Software to implement its remote partnership management solution to overcome these hurdles.

Trak Software provided a collaborative platform that automated reporting, tracked inventory, and streamlined communication with corporate partners. This solution resulted in a measurable positive impact, including an 18%+ revenue growth from 2018-19 to 2019-20 and a 40%+ reduction in time spent managing partnerships. The team at Trak Software enabled Dayton Flyers to shift its focus to innovative, long-term partnerships and handle mandatory audits in days instead of weeks.

Dayton Flyers