Case Study: CDW streamlines sponsorship management with Trak Software

CDW streamlines sponsorship management in under a year with Trak Software

CDW faced the challenge of managing a complex sports sponsorship portfolio through a manual process that relied on hundreds of disparate spreadsheets and emails. This inefficient system made it difficult to holistically view and compare different sponsorships, track assets, and measure the overall impact of their investments. To address this, their agency Tigris implemented the Trak software platform.

By using Trak, Tigris provided CDW with a centralized solution to house all sponsorship assets, conversations, and reports. The implementation immediately streamlined the fulfillment process, automating what was previously manual and giving CDW a single source of truth. The results included the ability to run comprehensive reports to compare sponsorships and align messaging, ultimately demonstrating the full value and impact of their partnerships beyond mere ticket distribution. The vendor, Trak Software, enabled this holistic view and measurement.

CDW