Case Study: Carolina Core FC streamlines sponsorship operations with Trak Software

Carolina Core FC saves 300-500 hours a year with Trak Software

Carolina Core FC, a minor league soccer team, faced the challenge of managing their vital sponsorship program with inefficient, manual methods like spreadsheets and email. This disjointed system was prone to errors and lacked a single source of truth, hindering their goal of operating like a major league organization. To overcome this, they implemented Trak Software to centralize and streamline their partnership operations.

By using Trak Software, the team gained a centralized platform to track contracts, assets, and activations. The solution saved them an estimated 300-500 hours per year, eliminated manual searches for sponsorship recaps, and provided the structure to manage millions in revenue. This efficiency allowed Carolina Core FC to achieve a 95% renewal rate and confidently target $2.5 million in sponsorship revenue, operating like a top-tier club with a lean team.

Carolina Core FC