Case Study: Baltimore Ravens streamline partnership management with Trak Software

Baltimore Ravens - Customer Case Study

The Baltimore Ravens’ Corporate Sales and Client Services team needed a better way to manage sponsorship accounts, deliverables, and partner communications. Before Trak Software, they relied on scattered Google Docs and Excel spreadsheets that were difficult to keep updated, time-consuming to use, and not interactive enough for internal teams or sponsors.

With Trak Software, the Ravens centralized partnership information in one place, giving both the team and sponsors a single source to upload deliverables, track deadlines, communicate about obligations, and archive past accounts for future reference. The result was a much smoother workflow and faster access to specs, assets, and historical materials, reducing repeated questions and improving overall efficiency across the organization.

Baltimore Ravens

Kate Kasabula

Director of Client Services