Case Study: 88 Marketing Saves Millions and Streamlines Sponsorship Management with Trak Software

88 Marketing saves millions and streamlines sponsorships with Trak Software

88 Marketing, a boutique agency specializing in sports sponsorships, faced the challenge of managing its largest client's portfolio through cumbersome, inefficient processes. Their team was stuck in "spreadsheet hell," relying on massive spreadsheets, a clogged inbox, and hard-to-find files to coordinate partnerships and report on results for Alaska Airlines. They partnered with Trak Software to find a better solution for sponsorship operations.

By implementing Trak Software, 88 Marketing centralized all sponsorship data, enabling real-time, comparative measurement and dynamic reporting. This was critically valuable during the pandemic, as the software allowed them to track asset values, conduct forecasts, and present findings that saved the client millions of dollars through tough reconciliation discussions. The use of Trak Software provided concrete data for negotiations, increased property partner accountability, and gave the client immediate visibility into results, strengthening the overall relationship.

88 Marketing