Case Study: PRAXIS3 expands into new sectors with Trajectory Web Design

PRAXIS3 improves page load speeds by 85% with Trajectory Web Design

Praxis3, an award-winning architecture firm, faced the challenge of showcasing its diverse expertise across multiple sectors without diluting its core strength as the nation's leading automotive retail designer. Their existing website was too heavily focused on automotive work, potentially alienating clients in other sectors, and lacked the sophisticated user experience their caliber of work deserved. They partnered with Trajectory Web Design for a strategic website redesign to solve this dilemma.

Trajectory Web Design implemented a solution centered on content strategy and thoughtful information architecture, creating distinct sector-based pathways on the new site. This allowed visitors to immediately find relevant expertise while the design maintained a cohesive brand story. The results were significant, including an 85% improvement in page load speed, a 60% increase in mobile engagement, and a 40% longer average session duration. Most importantly, the new site successfully unlocked opportunities in new sectors for Praxis3 while strengthening its automotive leadership.

Praxis3