Case Study: Atlanta Habitat for Humanity streamlines volunteer, donor, and homeowner journeys with Trajectory Web Design

Atlanta Habitat for Humanity cuts page load times by 65% with Trajectory Web Design

The customer, Atlanta Habitat for Humanity, faced the challenge of serving multiple distinct audiences—including volunteers, donors, and homeowners—through a single, inflexible website that was difficult to manage. This led to user confusion and staff frustration. They partnered with vendor Trajectory Web Design for a nonprofit website redesign to create a cohesive digital experience.

Trajectory Web Design implemented a strategy-first solution that included a complete structural overhaul of the website, creating dedicated pathways for each user group. The results were highly successful, yielding a 65% decrease in page load times and a significant rise in mobile engagement. The streamlined architecture empowered Atlanta Habitat's staff to manage content easily and better serve their community.

Atlanta Habitat for Humanity