Case Study: Motivated Maids survives COVID-19 downturn and makes turnover irrelevant with Trainual

Surviving a Downturn while Making Turnover Irrelevant

Motivated Maids, founded by Mark Baker, is Canada’s top professional house‑cleaning company that sought to pay livable wages and scale nationally despite chronic industry turnover and expensive, in‑person training. When COVID‑19 shuttered business and threatened both revenue and the company’s hard‑won operating knowledge, Motivated Maids turned to Trainual, a knowledge‑sharing/training platform, to centralize and protect their processes.

By moving all procedures and onboarding into Trainual, Motivated Maids created a searchable playbook that eliminated the need for costly travel, saved thousands per year, and enabled remote onboarding that met demand (they trained enough cleaners to handle over 5,000 new customer applications in one marketing month). Trainual made turnover largely irrelevant, helped scale the business to about 250 cleaners with projections for 4x growth and $10M in sales, preserved critical content during the pandemic, and allowed rapid rollout of new COVID safety training — outcomes Mark credits with keeping Motivated Maids afloat.

Motivated Maids

Mark Baker

Founder & CEO